werner & mertz

the company anniversary of an eco-pioneer

How does one celebrate the company anniversary of an eco-pioneer? With a green party in the Atomium.

For cleaning product manufacturer Werner & Mertz, we looked to the future and the past in the party sphere of the Brussels landmark. ‘Doing the right things right.’ That includes right now.

For forty years, German cleaning product manufacturer Werner & Mertz has been focusing on eco-efficiency with its Tana And Frosh products, formerly known as ‘Froggy’. The company was built on a family tradition of sustainable values and convictions. To celebrate its anniversary, make sense set up an event that had clients look through the same green-coloured glasses.

Werner & Mertz is a pioneer in the field of eco-consciousness, unlike traditional cleaning product manufacturers.

We aimed to highlight this further with an atypical, iconic party location: the Atomium. We sent the invited a View-Master stereoscope and a disk with iconic slides from the past forty years. The last image in the series was an invitation to the event in Brussels. During the party, the Atomium party sphere exuded Werner & Mertz’s green DNA, with plentiful spring branches, amaryllis flowers, and forest sounds.

The guests were very excited for the company anniversary thanks to the creative invitation and the spectacular party jungle. Afterwards, we sent them a new slide disk allowing them to relive the party atmosphere, and have a look into the future of Werner & Mertz.

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