vdk bank - #sfmf

Sign for my Future is an initiative by Belgian youngsters, company leaders, civil society organisations, the media and academics who wanted to create support for 1. a climate act, 2. a socially just investment plan and 3. an independent climate council, before the 2019 federal elections. Together they wanted to collect as many signatures as possible for a more ambitious climate policy in Belgium. In the climate campaign, the young generation stood side by side with the older one, and vdk bank with its target audience. We organised a photo shoot with the main ambassadors – not only vdk staff, but also young KAA Gent supporters, young climate activists, concerned (grand)parents... To highlight the action, we designed a campaign website with a countdown timer and a clear call-to-action for the climate petition. Visitors were urged to sign for the future and for more forest in Belgium, as vdk bank would plant a tree in the Flemish Ardennes for every ten signatures. Furthermore, the bank shared its own sustainability-related efforts and invited global citizens to inspire their network with a climate badge.

The campaign was launched on social media, in the newsletter, via KAA Gent, with on- and offline ads, with climate badges in the vdk bank offices, via posters, in the vdk e-mail signature, on the vdk bank homepage, on ATMs, etc. Several train stations also featured an oxygen box, where commuters could (re)discover the power of nature themselves. “Want a breath of fresh air? Come on in, take a moment and step back into the world with fresh energy.” Passers-by received an apple with a link to the climate website. The box was filled with ideas for the future and many concerned citizens signed the petition on tablets at the railway stations.