Stedin

The energy transition explained

The energy transition. You often hear about it, but do you know where we are going? Is there room for nuclear energy in the future? Will hydrogen play a role? What goals can be achieved by 2050? You need to have sufficient knowledge to be able to form an opinion on it. That way you can closely follow the reports, put them into perspective and engage in the conversation. Hence Stedin's practical guide: ‘The energy transition explained’.

What is the ‘energy transition’?

Stedin is responsible for transmitting electricity and gas to approximately two million households and industrial customers. The Dutch Transmission System Operator has a total of almost four million connections. Sanne De Boer, Senior Analyst in energy transition at Stedin, called on us to translate that vague concept of 'energy transition' into plain language and involve more people in the debate – both Stedin staff and the wider public. And that was precisely the challenge: how do you make sure that your reader doesn’t get bogged down in technical details but is still well informed? In collaboration with Sanne De Boer we launched the book 'The energy transition explained'. And it does as it promises.  

the energy transition in your living room

Make sense was responsible for the visual concept, basic design, and overall layout of the book. The goal? Making the energy transition accessible to everyone. No vague concepts or technical jargon, but the evolution in our everyday lives, right in our own living room. That’s why we opted for images in people's homes and a clear, straightforward writing style. The book mainly wants to encourage debate, not steer it. Therefore, no viewpoints are imposed but you are given bite-sized information in order to form your own opinion.

Result

Meanwhile, 'The energy transition explained' is on all Stedin employees’ bookshelves and is also available online via bol.com. Feedback has been incredibly positive. The book is selling like hot cakes, to the extent that a new print run was needed. It is clear that there’s a need for better understanding of the energy transition. And the fact that we were able to participate in such an important social debate together with Sanne De Boer and Stedin gives us energy.

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