Faber Halbertsma GroupInternal communication against data criminals
Since the General Data Protection Regulation (GDPR) Act of May 2018, the protection of personal and corporate data has been high on companies’ agendas. A good thing, as corporate data are increasingly being hacked – think Picanol and Asco. That’s why our customer, the Faber Halbertsma Group, asked us to raise awareness about this issue among their 700 employees. Fun and effective internal communication on a difficult subject such as data security? No problem.
less theory more action
Before the summer, the Faber Halbertsma Group conducted a survey among some of its employees about their knowledge and awareness of the concept of 'data security'. And guess what? Employees were eager to address this issue but didn't really know how. Time for action!
data protection starts with the employees
You often don't see everything at a single glance. This is something that data criminals take advantage of. They are also becoming smarter and bolder. In order to protect your company, you need to better secure your data. And who can do that better than the employees themselves? They are the key to all personal and corporate data. If all employees are alert, and think and look twice, we can outwit data criminals.
the difference lies in what you don't read
With this idea in mind, we developed the internal communication campaign 'think twice, look again' to increase data security among all employees. This campaign was based on the following objectives: building knowledge, increasing awareness of their behaviour and adjusting their attitude. The focus changed every few months and employees received new tips on a weekly basis. During the management meeting we playfully launched the topic, together with the introduction of the new colleague 'Rob Berry' – robbery in a single breath. Rob mingled with the other people present in order to extract business-sensitive information. Upon his revelation, he and the CFO kicked off the new internal communication campaign.
serious with a wink
Over the following eight months we confronted employees with data security issues via various means of communication when they least expected it. Roll-up banners at the coffee corner, posters in the elevator, webcam covers on their desks, mirror stickers in the toilets, online videos on the new intranet, you name it. Serious material, but light-hearted, with a wink.
The internal communication campaign has been running for several months now and a new survey will soon be conducted to measure the concrete impact among employees. The most important thing, of course, is that the personal and corporate data within the Faber Halbertsma Group have been and remain secure. So far, so good, but our motto remains: ‘think twice, look again’.
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