hello bank!steps towards a known youth brand
We launched the #HelloStep campaign for Hello bank! at Pukkelpop 2016.
With a cheerful step counter app, we got youths to move and expanded the brand recognition of the online bank among its target audience.
As a mobile bank, Hello bank! mainly targets youths. To activate its target group, we approached them ourselves at Pukkelpop 2016. The #HelloStep campaign consisted of a festival booth, Hello step tent, and Hello step app, which we specifically promoted until after StuBru’s Warmste Week (warmest week).
‘Pimp your shoes’, is how we dubbed the festival booth on the Pukkelpop grounds.
Festivalgoers could have their sneakers pimped, download the Hello step app, or just hang out. Naturally, the booth was sustainable: the lighting, screens, and little lockers where festivalgoers could charge their smartphones all used solar power.
At the start of the academic year, we continued the awareness campaign: for five weeks we took the Hello bank tent on tour to nine Belgian student cities. Students could reinvigorate their shoes with far-out accessories, and walk out into the horizon. The Hello step app download was also a massive success.
The high point of the campaign came during the six Warmathons by Studio Brussels. Here too, the tent stood proudly among the thousands of walkers and runners. Hello bank! motivated as many youths as possible to run for charity.
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