a blossoming brand for a flower beer

Gediflora, a Belgian breeding and propagation expert on potted chrysanthemums, developed a new Belgian beer based on – what else – chrysanthemum extract. 

make sense was called in to market the new product.

We christened the beer ‘Belgian Mum Beer N°1’ and further highlighted the atypical flavouring with a floral corporate identity.

The bottle was covered in a stylish black label with bright yellow chrysanthemum accents. We also designed posters presenting the bottle on a bed of chrysanthemum flowers. To allow beer lovers to sample the novelty in the right setting, we also created a Belgian Mum Beer trade fair booth.

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