launching a disease-resistant plant brand

BEST-select comprises 17 Flemish horticultural businesses specialised in resistant horticulture.

More so than any other plant, the ornamental shrubs, flowers, and trees that bear the BEST-select label resist diseases and pests. To launch the brand, the cooperative society joined hands with make sense.

make sense gathered the BEST-select maintenance tips and members onto a clear website that effortlessly guides professional visitors through the ornamental plant rage. For (private) plant lovers, we mention the various distribution points within Belgium. This renders the society easy to find for both end consumers and professional distributors.

We launched the brand during the Milan World Fair, and utilised the Belgian pavilion as our demo garden – a setting that represents technology and innovation. From 1 to 30 October 2015, BEST-select’s resistant ornamental plants eagerly blossomed at the Milan hotspot. After the successful brand launch, make sense became BEST-select’s permanent communication partner. 

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