6 trends in sustainable marketing
Sustainability is no longer just hype. The demand for less disposable products-profits-quantity and more circularity-humanity-quality no longer only comes from a handful of concerned families. It is repeated more and more loudly by your lover, friends, colleagues, coach, brother, the next in line at the baker’s, even your talkative neighbour across the street. And start-ups, as well as more experienced entrepreneurs, are responding with a new way of working, producing and selling. These six trends have since become an integral part of sustainable marketing.
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