blog
5 tips for social media marketing
Social media, you either love it or hate it. Sure thing is: the impact on your marketing targets is undeniable. But what is social media marketing? And more importantly: how do you use it for a kick-ass social media strategy.
csrd: what does it mean for you and your company?
Feeling overwhelmed about the European CSRD regulations? No need to worry. We’ll carefully explain how you successfully start mandatory sustainability reporting. And prepare you to rule the world- or at least Europe- with your official ...
make sense joins springbok
Creating impactful communication on the sustainable efforts of brands and companies, is what we have been doing for the past 15 years. Full of passion and excitement. Elon’s plan to colonize humankind to Mars? We say ‘FUCK living on ...
6 trends in sustainable marketing
Sustainability is no longer just hype. The demand for less disposable products-profits-quantity and more circularity-humanity-quality no longer only comes from a handful of concerned families. It is repeated more and more loudly by your lover, ...
5 examples of (eco) systems thinking from #ttms21
Our 'sustainability party' this year provided plenty of inspiration. Here are 5 tips from our speakers for implementing sustainable business and communication in your organisation.
5 trends in sustainable marketing
Sustainability is no longer just hype. The demand for less disposable products-profits-quantity and more circularity-humanity-quality no longer only comes from a handful of concerned families. It is repeated more and more loudly by your lover, ...
purpose: the keyword at time to make sense ‘19
The more sustainability is incorporated into your company, the bigger the party. And our party was definitely a big one. This year, we gathered once again for our sustainability marketing event, ‘time to make sense’, to celebrate ...
make way for the new (low-carbon!) economy
More than 250 like-minded people recently came to Brussels for the Green Mind University. What are we like-minded about? Each one of those 249 passionate men/women believes, like I do, that the transition to a low-carbon economy should and can be ...
edd 2019: climate change as a driver for growth
Every year, the European Commission brings pioneering businesses and individuals together during the European Development Days. This year's theme: 'Building a world which leaves no one behind'.
what your job applications tell you about your social relevance
A few weeks ago, I sat down with a large, international PR agency. “Do you find good employees easy to come by?” They asked. “It’s quite difficult, isn’t it?” Easier than you think. Here's why.
the generational change is a gift for the world
I regularly come into contact with companies that have heard of sustainability, but do little or nothing about it. As long as it doesn’t take too much time, they are willing to draw up a charter. But what’s more important is selling.
creativity & big data: cherish the exception
I was blowing bubbles in the garden with my daughter this weekend, when suddenly she asked: “Dad, why doesn’t the sun shine every day?”
“Because sometimes there are clouds in front of it”, I quickly reacted.
A ...
‘we’re going to write history here’: make sense on kanaal z
On Tuesday 27 November 2018 we showed our true colours during ‘time to make sense’ – a blue and red feast (for the taste buds) in Ghent’s trendiest neighbourhood. Brand Senses is no more: from here on in we’ll be known ...
sustainability is now: 4 leading marketeers on the importance of positive impact
Sustainability is conquering the world. It is increasingly being associated with words as real, necessary, holistic, quality, enjoyment, respect, value creation, resilience, indestructible … now. Because sustainability is emotion, science, ...