We help you make sense
make sense is a socially and environmentally committed communication agency. Officially registered as an impact company and certified as a B Corp (short for Benefit Corporation), we seek to use business as a force for good. Guided by our CSR consultant Jo, we bring your positive impact to light to translate it into bold strategies and creative content that contribute to society.
Each brand is different and unique, and so is each communication project. Because you deliberately choose communication with a positive impact, each project includes CSR advice, advice on how you can implement corporate social responsibility (even more). By default, this implies a CSR scan and CSR guidance throughout the communication process. If you want to share your sustainable decisions with the world immediately, we draw up an authentic sustainability charter or report as well.
Sustainability is not a defined product – it’s a mindset. A way of looking at things, thinking, living and doing business. If you want your company to become more sustainable, but are still looking to take the first steps, you can sign up for a CSR workshop. It introduces you to key sustainability aspects for your organisation and formulates a number of initiatives which appeal to your diverse target groups.
If you want to do more than just communicate this snapshot internally and would like to share it with your (potential) customers, partners and other people close to you, we will turn it into a charter. The sustainability charter is a statement you share with the outside world. This is how you openly demonstrate your social commitment to your diverse target groups.
If you turn to us for your communication needs, we will first take a snapshot of your sustainability efforts. We assess your sustainability goals and the specific measures you have taken to achieve them, then draw up a briefing document. The CSR scan provides the basis for your communication strategy and its creative implementation.
If you like planning ahead, we develop the charter into an action plan or sustainability report. This report does not merely provide you with a state of affairs, it sets out your sustainability strategy: it contains the goals you want to achieve, the measures you have already taken, and those you are planning to take in both the short and long term. In doing so, you secure your purpose and ensure that you continue to evolve with the world, even in five, ten or twenty years' time.
As soon as we’re familiar with your sustainable story, we share it with your various target groups. We determine a communication strategy together, translate it into a creative concept and implement this in various ways – ranging from a new website, a compelling communication campaign or a vibrant event to full (re)branding.
Your new, flashy communication campaign does not only feature strong (sustainable) content, it also follows a clear strategy. Together we determine your communication goal and the fastest – or rather – best way to get there. We provide the foundation for a strategic concept, which we then get to work with creatively.
Before we roll out your communication plan, we’ll blow you away with a creative concept – a creative framework to support the entire campaign. It’s the implementation of that concept that ensures brand awareness among your various target groups, that makes sure your message is heard and understood, that makes your company relevant. With the right strategy and a captivating concept, we increase your positive impact on your environment.
Our agency in a nutshell? Sustainable, full-service and creative. With a clear vision, beautifully embedded in our logo. Blue symbolizes head, ratio and sustainability, while bright red emphasises the fire burning within our creatives. Both colours are perfectly woven together as purple, illustrating the indisputable connection between them. Before our content creators run to their writing desks or sharpen their pencils, csr-consultant Jo analyses your sustainability claims. No scan, no party. And no green-, pink-, rainbow- or any other washing. That’s why we’re B Corp certified
communication advice for sustainable companies
You’re convinced Elon Musk can go to Mars on his own, but raising your sustainable voice is overwhelming? Maybe this will help.
Do you want to make sense?
Ask us for advice right here or swing by our loft.